On August 10, at Nguyen Van Troi BMW Motorrad Showroom in HCM City, THACO AUTO organized the BMW Motorrad CE 04 Sales and Marketing Training Program for more than 20 sales department managers, team leaders and sales consultants at companies in provinces and cities across the country.

On July 31, THACO AUTO and BMW inaugurated the first-ever Retail.Next showroom complex in Vietnam for BMW, MINI and BMW Motorrad brands in southern Binh Duong province. During the showroom grand opening, they also launched the BMW all-electric iX3 and i4.

On July 14 and 15, THACO AUTO organized the Business Plan Conference for the Third Quarter and Second Half of 2023 in Southern and Northern Vietnam. Attending the conference were leaders of THACO AUTO, sales departments, regional branches, executives, and potential leaders of companies in the two regions.

The event took place on Wednesday to show gratitude towards customers loyal to THACO AUTO and BMW for the past 5 years, and to launch 4 new-generation BMW Luxury Class cars, including The new BMW X7, the new BMW 8 Series Gran Coupe, the all-new BMW 7 Series and especially the all-new BMW i7, the BMW's first-ever electric vehicle to make debut in Vietnam.