To improve productivity, technology content to optimize its production processes, THACO KIA employees have been strongly embracing development activities by continuously launching technical improvement initiatives and applying IT and digital transformation in production and business.

On July 31, THACO AUTO and BMW inaugurated the first-ever Retail.Next showroom complex in Vietnam for BMW, MINI and BMW Motorrad brands in southern Binh Duong province. During the showroom grand opening, they also launched the BMW all-electric iX3 and i4.

On July 8, THACO AUTO launched the New Mazda CX-5 at THACO Chu Lai Industrial Park, the event was themed around the message On to new heights.